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This course delivers in-depth, real time real-world real-value education. You will:

work industry hours, at industry pace and on industry projects and internships
learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on industry set briefs
have the opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
gain specialist skills and knowledge in your course
gain insight and professional practice from working alongside students
explore a range of evolutionary and revolutionary processes
build a professional understanding of today's competitive global environments related to design, advertising processes and the management of communication
develop your own project driven by your new knowledge.
Key study topics are divided into five categories:

1.    Creative:

thinking creatively
idea and concept creation
visual language
information hierarchies and design
content creation and management.
2.    Practice:

creating campaigns
account handling
project proposals
presentations and pitching
value chain, value proposition and the five performance objectives
internship
consultancy major project or dissertation
advertising
branding
innovation
communication agency business modelling
start-up culture
relational real-time communication
branding strategies - architecture, values, essence, extensions.
3.    Theoretical background:

aesthetics and design
communication
epistemology
taxonomies
teleologies
innovation
differentiation.
4.    Research methods and approaches:

qualitative
quantitative
data analytics
ethnography
cultural probes.
5.    Management:

collaborative working
intellectual property and copyright
profit and loss – funding and applications strategy
project management.