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Year 1 (2018/19 entry cohort)
Unit name	Unit code	Credit points	Status
Contemporary Issues in Marketing Management	EFIMM0060	20	Mandatory
Effective Marketing Communications	EFIMM0062	20	Mandatory
Understanding Customers, Consumers and Markets	EFIMM0058	20	Mandatory
Research Methods and Marketing Metrics	EFIMM0057	20	Mandatory
Students choosing the Marketing (MSc) pathway choose 2 units from the list below:
Big Data in Marketing Intellegence	EFIMM0059	20	Optional
Creativity and Marketing	EFIMM0061	20	Optional
Digital Marketing: Strategy, Tools and Tactics	EFIMM0066	20	Optional
Entrepreneurial and Small Business Marketing	EFIMM0063	20	Optional
Social Media Marketing: the good, the bad and the ugly	EFIMM0064	20	Optional
Strategic Brand Management	EFIMM0055	20	Optional
Sustainability and Social Impact in Marketing	EFIMM0056	20	Optional
Students choosing the Marketing (Strategy and Business Development)(MSc)pathway choose 2 units from the list below:
Strategic Brand Management	EFIMM0055	20	Optional
Sustainability and Social Impact in Marketing	EFIMM0056	20	Optional
Entrepreneurial and Small Business Marketing	EFIMM0063	20	Optional
Creativity and Marketing	EFIMM0061	20	Optional
Students choosing the Marketing (Digital) (MSc) pathway choose 2 units from the list below:
Digital Marketing: Strategy, Tools and Tactics	EFIMM0066	20	Optional
Big Data in Marketing Intellegence	EFIMM0059	20	Optional
Social Media Marketing: the good, the bad and the ugly	EFIMM0064	20	Optional
Creativity and Marketing	EFIMM0061	20	Optional
Dissertation level stage:
Dissertation / Applied Extended Project	EFIMM0065	60	Mandatory