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Compulsory core courses (2.0 units)

(* denotes a half unit)

Principles of Marketing*
Exploring the key analytical frameworks, technical tools and concepts essential to building an effective marketing strategy, and developing students' skills in analysing and making sense of complex real-world business situations.

Marketing Analytics I: Consumer Analysis Fundamentals*
An absolute essential in the age of Big Data, this course provides a fundamental understanding of marketing analytics and research methods, and the interpretation and use of data insights.

Consumer Insights I: Behavioural Fundamentals*
Developing an understanding of human psychology and consumer behaviour to bring insights to fundamental questions, including why consumers want what they want, what information they will respond to and what they will ignore, and how and why they make decisions.

Marketing Action Learning Project*
A team project analysing and solving a real-world marketing issue within an organisation, bringing together learning across all courses in the programme. Students will develop team-working skills and consulting experience, working to produce a marketing report with in-depth insights to provide a basis to recommendations for effective solutions to a complex real-world issue.  

Optional elective courses (2.0 units)

In addition to the core courses above, you will tailor your programme according to your own interests and career goals with optional elective courses.

You will have the opportunity to select from a choice of specialist marketing elective courses below, as well as options to expand your knowledge with elective courses from the LSE Department of Management, covering a range of broader topics relevant for marketing managers today.

Specialist marketing electives:

Marketing Analytics II: Analytics for Managing Innovations, Products & Brands*
Building insights in state-of-the-art Marketing Analytics models for managerial decision-making in marketing, which enable companies to emerge as market leaders, successfully launch new products or innovations, and manage mature products and brands.

Analytics for Strategic Descisions*
Enhancing decision capabilities when confronted with strategic or operational choices, when searching for decision opportunities, and when designing strategies and policies.

New Media Marketing: Managing Online and Social Media*
Developing cutting-edge tools and techniques for strategic online advertising and social media marketing, with technology and analytics to collect, analyse and act on customer insights. 

Pricing Strategy*
Providing an essential understanding of the fundamental principles of pricing strategy, pricing tactics and implementation, using analytical tools, theories and frameworks to formulate successful strategies in pricing.

Other elective options:

Algorithmic Techniques for Data Mining*

The Audience in Media and Communications*

Contemporary Issues in Media and Communications Policy*

Pricing Strategy*

Analytics for Strategic Decisions*

Incentives and Governance and Organisations*

Organisational Behaviour*

Leadership in Organisations*

Marketing Analytics II: Analytics for Managing Innovations, Products and Brands*

New Media Marketing: Managing Online and Social Media*

Research Methods for Evaluation in Health, Development and Public Policy*

Qualitative Research Methods*

Doing Ethnography*

Qualitative Research with Non-Traditional Data*

Multivariate Analysis and Measurement*

Survey Methodology*

Creativity and Innovation*

Multivariate Methods*

Generalised Linear Modelling and Survival Analysis*

Time Series*

Machine Learning and Data Mining*