
In semester 1, the following modules must be taken which are worth 20 credits each: Consumer Insights Marketing Strategy You must also choose one module from the following options: Marketing Communications Services and Retail Marketing Semester 2 builds on semester 1 by offering a set of choices. First, the following module must be taken: Research and Analysis in Marketing Second, you will focus your learning by choosing one the these three streams below: Responsible Marketing Ethics of Markets and Marketing Ethics Marketing and Sustainability International Marketing International Marketing Implementing International Marketing Digital Marketing Foundations of Digital Marketing Digital Marketing Live Project Third, you will have an option to study one of these modules, worth 20 credits each: Innovation Management and New Product Development Reputation Management Strategic Branding Finally, to finish your degree you will need to opt between a Dissertation or Company Project, both of which are 40 credits.